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Moments of Truth
Identify and optimize those critical seconds that determine if customers stay or go.
May 1
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Ramli John
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Moments of Truth
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April 2025
My new book's table of contents
A preview of my new book (plus a special pre-order bonus)
Apr 24
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Ramli John
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My new book's table of contents
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An exclusive preview of my new book (plus pre-order special bundles)
It's happening! My new book is coming June 24, 2025. Get a free preview and check out the pre-order special bundles
Apr 17
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Ramli John
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An exclusive preview of my new book (plus pre-order special bundles)
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Create AI-Enhanced Onboarding Email Sequences
Build personalized onboarding email sequence that actually converts—using AI the right way.
Apr 4
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Ramli John
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Create AI-Enhanced Onboarding Email Sequences
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March 2025
User success ≠ team success (and why it matters)
Individual user activation isn't enough for lasting B2B product adoptino.
Mar 27
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Ramli John
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User success ≠ team success (and why it matters)
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Super Mario’s onboarding magic 🪄
What Nintendo's iconic World 1-1 teaches us about effective B2B onboarding. Start small, build confidence.
Mar 20
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Ramli John
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Super Mario’s onboarding magic 🪄
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The hidden cost of rushing to value
Sometimes slower onboarding is better. Rushing users to value might actually hurt retention.
Mar 13
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Ramli John
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The hidden cost of rushing to value
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February 2025
The same-day win 🏆
Build onboarding momentum by unlocking the power of Same-Day Wins
Feb 27
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Ramli John
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The same-day win 🏆
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The "Eyes Light Up" Test
A quick test to identify your product's "aha moment"
Feb 18
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Ramli John
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The "Eyes Light Up" Test
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January 2025
The hidden onboarding friction
Like a game of Broken Telephone, miscommunication between teams can break your onboarding.
Jan 28
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Ramli John
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The hidden onboarding friction
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December 2024
2024 in review: highs, lows, and lessons
2024 has been a transformative year for me, filled with unexpected challenges and remarkable achievements.
Dec 30, 2024
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Ramli John
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2024 in review: highs, lows, and lessons
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How product messaging impacts your onboarding
The biggest lever to improve your onboarding is often outside your product—it’s getting your product messaging right.
Dec 17, 2024
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Ramli John
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How product messaging impacts your onboarding
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