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Super Mario’s onboarding magic 🪄
What Nintendo's iconic World 1-1 teaches us about effective B2B onboarding. Start small, build confidence.
Mar 20
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Ramli John
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Super Mario’s onboarding magic 🪄
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The hidden cost of rushing to value
Sometimes slower onboarding is better. Rushing users to value might actually hurt retention.
Mar 13
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Ramli John
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The hidden cost of rushing to value
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February 2025
The same-day win 🏆
Build onboarding momentum by unlocking the power of Same-Day Wins
Feb 27
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Ramli John
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The same-day win 🏆
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The "Eyes Light Up" Test
A quick test to identify your product's "aha moment"
Feb 18
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Ramli John
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The "Eyes Light Up" Test
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January 2025
The hidden onboarding friction
Like a game of Broken Telephone, miscommunication between teams can break your onboarding.
Jan 28
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Ramli John
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The hidden onboarding friction
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December 2024
2024 in review: highs, lows, and lessons
2024 has been a transformative year for me, filled with unexpected challenges and remarkable achievements.
Dec 30, 2024
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Ramli John
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2024 in review: highs, lows, and lessons
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How product messaging impacts your onboarding
The biggest lever to improve your onboarding is often outside your product—it’s getting your product messaging right.
Dec 17, 2024
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Ramli John
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How product messaging impacts your onboarding
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November 2024
The hierarchy of B2B user friction
The three type of friction hindering you from onboarding B2B customers.
Nov 18, 2024
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Ramli John
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The hierarchy of B2B user friction
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Why product-led onboarding isn't enough in B2B
It's only one out of three components of successful B2B onboarding.
Nov 12, 2024
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Ramli John
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Why product-led onboarding isn't enough in B2B
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The 3-step onboarding email flow
How I craft behavior-based onboarding email flows to turn users into lifelong customers.
Nov 7, 2024
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Ramli John
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The 3-step onboarding email flow
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October 2024
Steal my templates: 7 must-have onboarding emails
I've compiled +213 of the best onboarding emails. Here are 7 templates based on them.
Oct 28, 2024
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Ramli John
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Steal my templates: 7 must-have onboarding emails
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The three types of “good” onboarding friction
I share the "DAD" test to help you add "good" friction in your onboarding.
Oct 11, 2024
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Ramli John
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The three types of “good” onboarding friction
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